Numbers matter. Every company, whether successful or not, deals with some big numbers. It might be a pencil company. 100,000 million pencils sold each year at 10-cents each. $100-million. Or, perhaps gold pencils– 1,000 sold at $10,000 each.
Big numbers. Apple sells perhaps 150-million iPhones a year, over 20-million Macs, and nearly 40-million iPads, but collectively those are big numbers. Even bigger is the total Apple customer base of about 1-billion.
What do such big numbers mean? … Continue Reading »