One can argue that Apple’s next big disruption will come to the health industry. Look at the trail of disruption the company has authored in just the 21st century.
Under co-founder Steve Jobs’ watch, iPod, iTunes Music Store, iPhone, and iPad. CEO Tim Cook has moved the bar, too, with iPhone accessories; Apple Pay, Apple Watch, AirPods, Beats music and headphones.
Health. Apple Watch already captures your heart rate all the time. New Watch models have an electrocardiogram built-in. Already Apple has become a store-house for health records, but Watch includes the Activity monitor which works with many different exercises. Watch also works with other medical apps and product sensors.
The key to success with Watch and future products is their ability to monitor a patient’s health status, and the option to coordinate health data with professionals. On top of that, because Watch is used by tens of millions of Apple customers, anonymized data can be captured and utilized by the health community to determine health trends.
A few years ago Apple was written off as being too far behind leaders in artificial intelligence and machine learning but now ranks as among the best as capturing useful data for a variety of industries; health, physical fitness, and others.
Now imagine a future generation of Apple Watch that can monitor blood sugar or blood pressure in real-time. Talk about game-changers.
For now, Apple remains content to capture health data and share it with the medical community to track customer health issues. For example, health insurance companies already recognize the potential of Apple Watch to keep their customers healthy when they monitor their health.
The old adage, performance measured is performance improved, and Watch users who monitor their health are healthier, and that’s exactly what insurance companies want. Healthy customers are less expensive customers.
Augmented reality might be the buzzword in the health field, but remote patient monitoring is more important, and ongoing data collection helps to identify health trends faster than a doctor and can be used on each Watch user.
What Apple can do with your health is becoming more obvious. Make you healthier.