Apple gets banged on its public head every week by someone with new numbers which shows how poorly this Apple product is doing vs. competition. If it’s not iPhone’s drooping marketshare or the demise of the Mac, it’s Apple TV or HomePod.
Just how bad is Apple TV?
It depends upon who you ask. Real numbers are scarce, though there is no shortage of online guesstimators with axes to grind; whether members of the anti-Apple screed writers guild or simply nattering nabobs of negativism, Apple never fares well until the quarterly financials arrive, and even those get peed upon, too.
Apple TV+ is on the interwebs streets, available for streaming, so you can watch where Apple puts its billions of dollars of profits instead of lowering prices. As expected, early reviews are mixed. Critics haven’t found much to like. Viewers seem to love what they see.
Apple has more than 1.5-billion devices scattered around planet earth so it’s likely you have something that lets you watch Apple TV+.
The Miller’s device of choice is Apple TV 4K attached to a whopper 4K HDR widescreen TV.
I know what you’re thinking. “You’re using Apple TV? Nobody uses Apple TV.”
You may not like to be tracked while online but Conviva does just that. It tracks streaming media in real-time and can determine what kind of device you’re using. Check out their latest State of Streaming report and get ready to be mesmerized by a giant PDF.
In essence, Mobile is growing. So are Connected TVs which include Fire TV, Roku, Xbox, Playstation, Chromecast, and Apple TV. Amazingly, Apple TV is crushing Google’s Chromecast. Nearly two-thirds of all streaming is on-demand– TVs, PCs, mobile devices.
Apple TV’s marketshare isn’t much, but remember, the device costs about three to five times the competition, so in revenue and profits, Apple is doing OK, as always. What you can derive from Conviva’s giant PDF is just how good Apple TV is. It has the fastest video start time, highest picture quality, and is the easiest to navigate.
All that data adds up to tell us a couple of things. Streaming video is everywhere and growing fast. Apple has 1.5-billion devices capable of streaming, so the company’s efforts to get into the content business to create product and platform stickiness is good. For Apple.
How bad is Apple TV?
It’s not. Expensive, yes. But you get what you pay for.