Duh, right? Mark Hibben:
Another misconception I frequently encounter among the bears is that “Apple is just a consumer goods company.”
I’ll be blunt. Consumer goods are things like toothpaste and dish washing liquid. To call Apple a consumer goods company is to completely ignore the fact that Apple is one of the most successful fabless semiconductor companies on the planet…
I’m not sure what that has to do with toothpaste, but Hibben’s perspective should help to clarify that Apple is different and should not be treated as a toothpaste company.