You remember Goldilocks, right? She was the cute little girl who disrupted the Bear home but finally found some porridge that was not too cold, not too hot, but just right. Goldilocks spawned a very useful principle that is used in many cultures.
Goldilocks Principle – Since the children’s story is well known across cultures, the concept of “just the right amount” is easily understood and applied to a wide range of disciplines, including developmental psychology, biology, astronomy, economics, and engineering.
You see where this is going, right?
Enter Apple’s product line, specifically the iPad, but the principle can be applied elsewhere.
Apple makes an entry-level iPad, iPad mini, iPad Air, and a couple of iPad Pro models and the price range varies dramatically from $329 at the low end to a fully tricked out iPad Pro that approaches $2,000.
Which one is just right for you?
Requirements vary, of course, but if you apply the Goldilocks Principle and take the one in the middle, it’s likely the iPad Air with 256GB storage. $649. It’s still one pound but it sports last year’s A12 Bionic chip inside and a much better display. Combined, all those pieces make for an iPad that will last a few years beyond the entry-level model.
The key is the CPU inside and the amount of storage. Faster is better. More is better. Combined, iPad Air is just right.
We can apply the Goldilocks Principle to the Mac, too. The Mac line is broader than ever; starting at $799 for a Mac mini and ending with a second mortgage on your house and $12,000 entry-level Mac Pro. In between, though, are what most of us buy. Mac notebooks.
MacBook Air starts at $1,099 but a more powerful MacBook Pro– both with 13-inch displays– is a mere $200 more for a quad-core CPU, Touch Bar, and Touch ID, with options up to 8-cores, RAM to 16GB. Somehow I don’t see $3,099 as a Goldilocks price tag, though.
What about iPhone?
The entry-level price tag is $449 for the 4.7-inch iPhone 8 with an anemic 64GB SSD storage, but Apple has wised up and given Goldilocks Principle adherents more room and a jump to 128GB is only $50 more. The same holds true for last year’s iPhone XR. $50 more gets you double the SSD storage, up to 128GB.
Apple has a Goldilocks product in every line.
Watch has a variety of models starting at $199. AirPods, the second generation, start at $159, $90 less than the new AirPods Pro.
See how that works?