If you could write a letter to Apple CEO Tim Cook, and you were guaranteed by Apple that Cook would read it and respond to you, what would your letter say?
“Dear Tim, Why did you cave into the Chinese government over the Hong Kong app?” That would be high on many lists, right? What else? How about this one? “Dear Tim, when will you give us a Mac with a good keyboard?”
See? These are easy. Here’s another one.
It seems that everyone who writes anything to do with technology writes something about Apple. Why? Eyeballs. Half the smartphones in the U.S. are iPhones, so any piece with Apple in the headline generates readers, which generates advertising, which generates money for publishers.
Here’s another one for Tim, but without the question.
Dear Tim, please don’t listen to Mark Wilson of FastCompany.
Here is a recent headline that seems to me to be a growing trend toward yellow journalism; where sensationalism trumps facts and insightful analysis.
Dear Apple and Google: It’s time to stop releasing a new phone every year
Don’t listen to such ridiculous advice, Tim.
You used to need a new smartphone every year or two. It’s hard to remember now, but upgrading to a new generation of phone once meant gaining access to crucial features
There seems to be some confusion between needs and wants. Few of us who tote around iPhones all the time need a new iPhone. But we want a new iPhone.
Also, we’ve grown tired of ridiculous notions posing as insightful analysis– and tech writers who are so certain of their perspective that they think they can think for us.
They. Can. Not.
The smartphone is good now. Sure, it would be nice if they shattered less and the battery lasted longer, but what we’ve had has been fine for some time.
And yet this year’s iPhone 11 models have wonderful cameras that are so good they surprised everyone except members of the technorati elite politburo and their followers, nattering nabobs of negativism.
Why do we have new cars each year? Why do we buy new clothes? Why bother to cook food?
No company needs to make a new smartphone every year.
Says you and like nobody else on planet earth.
Gadi Amit, founder of a design company on new phones:
Frankly, it’s surprising, both Apple and Google haven’t done anything significant here. They’re still dealing with yesterday’s cycle of spec fight: the camera.
So, what do you propose that Apple, Google, Samsung, et al, do to reignite what is becoming a mature industry?
Dear Tim, please avoid suggestions from technology or business writers whose analysis is full of Cheez Whiz.
Every notion in Wilson’s missive is nonsense and if applied to any other industry– food, clothing, appliances, health care– would be dismissed as nonsense.