There are times when ridiculous headlines slap you in the face. Unfortunately, there are so many each day that we have become immune to what should make us stop and think about just how ridiculous some of today’s fake news really is.
Need an example? Think about this one from Luke Dormehl:
Apple Store employee says job is now all about pushing services
That must be true. After all, Apple is all about Services, right? I read about it on the internet. You know that can’t put it on the internet if it isn’t true.
Just kidding. Here’s the truth.
Apple is a hardware company. Yes, Services is a big deal and Apple’s makes tons of money by making them available to over 1-billion customers, but tell me just how an Apple employee pushes them onto customers?
An anonymous Apple Store employee says that people who work in the stores have become more like “car salesmen or Best Buy employees.”
With apologies to The Wizard of Oz, pay no attention to that lonely, attention-deprived Apple employee behind the green curtain. One anonymous employee does not a trend make.
Do your own research. I did.
Carol and I headed to the mall and walked into the Apple store– separately, multiple times– and not one employee said anything about Services.
Apple is a hardware company. Services do not mean diddly squat without hardware. How about that rapidly growing Wearables (Watch, AirPods, Beats headphones, etc) group? Hardware.
The anonymous employee:
The past month we are pushing AppleCare as if we are car salesmen or Best Buy employees.
AppleCare works on… insert the drum roll here… hardware. Now, one man’s pushing is another man’s suggestion at the time of purchase, so it’s OK to quibble about the intent and perspective, but comparing Apple’s employees with Best Buy is an insult.
Store leaders and senior managers benefit from metrics, but employees see no benefit
Welcome to retail, dude. That’s the nature of business. Lower-paid employees do not benefit from prosperity as higher-paid employees. That’s how it works.
As to all those Apple stores scattered all over the world, well, employee quality may suffer.
That diminishes the pool of really knowledgeable staff who are available to work in each one. Meanwhile, as Services become a bigger part of Apple’s business, there’s going to be more of a push to make people aware of them.
I would be more interested in the results of a private survey– face to face; not online (they’re worthless)– of Apple employees and what they’re pushing these days, otherwise, I think it best to pay little attention to lonely, attention-deprived Apple employees who diss on their employers in secret.
Apple makes money in many ways and employees should be expected to present as many options to customers as it makes sense.