What hath Tim Berners-Lee wrought? The father of the internet could not have seen what would happen to his precious creation. In barely two decades the world has gone from traveling the information superhighway to being immersed in the misinformation superhighway’s cesspool.
In recent years, we’ve seen conspiracy theories trend on social media platforms, fake Twitter and Facebook accounts stoke social tensions, external actors interfere in elections, and criminals steal troves of personal data.
We know where this is going, right?
What caused all that? Unlimited and unregulated social media. And you know what happens when something unregulated starts to cause problems, right?
It’s the old cause and effect syndrome.
What was once a rich selection of blogs and websites has been compressed under the powerful weight of a few dominant platforms… A legal or regulatory framework that accounts for social objectives may help ease those tensions
Facebook has more than two-billion users and wields enormous power, though much of it is not self directed but an effect from the cause.
Where does Apple fit into the morass we call the interwebs? Name another major technology gadget maker which has a more curated, cultivated eco-system?
Apple does curation better than anyone other than a national dictator who controls all media and all forces. Yet, Apple’s curation is beneficial, humanitarian, and often reflects the generalized values of the customers base.
We see such curation in how Apple handles advertiser tracking on Safari, on the various App Stores, and now Apple has moved in to help newspapers and magazines– curate all– from being relegated to a niche of the misinformation superhighway.
Can Apple do more?
I want the web to reflect our hopes and fulfil our dreams, rather than magnify our fears and deepen our divisions… To be offline today is to be excluded from opportunities to learn and earn, to access valuable services, and to participate in democratic debate…
What Apple must do is continue to expand the fences of the Applesphere, broaden the impact of the Walled Garden Ecosystem, and to provide a better user experience– not just with the gadgets themselves– with easier access to curated content.
Apple can help to detoxify the internet by growing the company’s famous and valued ecosystem.
I’m still an optimist, but an optimist standing at the top of the hill with a nasty storm blowing in my face, hanging on to a fence
Facebook in specific, social media in general, YouTube and search engine results combine to create a toxic hell stew for users who have not been sufficiently educated and are too inexperienced to understand the value and the issues in their engagement with content that can damage the human race beyond repair.
Here’s one vote for Apple’s humanistic approach to detoxifying the internet with an ever expanding ecosystem